Shawn Gold, CMO of MySpace.com at ad:tech Sydney
Here is my summary of Shawn Gold‘s presentation at ad:tech Sydney today. Shawn is the Chief Marketing Officer for MySpace.com, the world’s biggest social network. How big you ask? Well; 0 – 150 million...
View ArticleGames and Video In Advertising – ad:tech Sydney 2007
Examples I have seen this week are: – Nintendogs campaign which has a game integrated into a Flash banner. Very cool. (sorry, I can’t find an example of this online, I’ll keep looking and also contact...
View ArticleMobile Marketing Ecosystem Panel at ad:tech Sydney 2007
What’s next for mobile marketing? Firstly, in Australia and New Zealand, SMS/TXT is here to stay. Using the capabilities of video and photo phones in a campaign is still very difficult partly due to...
View ArticleYahoo! Search Marketing
Most of our paid search advertising spend is currently with Google AdWords. However, later this year, things will change in the New Zealand marketplace when Xtra MSN becomes Xtra Yahoo!. This is...
View ArticleFinancial Services Industry Online in Australia
Some interesting insights from the panel discussion that included Nick Dalla Riva, Head of Online at NAB and Sascha Hunt, Senior Marketing Manager Internet & Telemarketing at Citibank Credit cards....
View ArticleDigital Campaign Case Studies for Tourism Australia, Telstra and Qantas –...
Here are some campaign stats that I got at ad:tech yesterday. Tourism Australia – “Where the bloody hell are you?”http://www.wherethebloodyhellareyou.com/ Promoted through banner campaigns, some search...
View ArticleFinal Thoughts from ad:tech
I’m really pleased I came to ad:tech this year and I want to summarise my impressions from the last few days: Our industry is hot. Everyone is talking about interactive/digital being the future of...
View ArticleMySpace Friend or MySpace Foe?
Photobucket.com has emerged from a very public battle with MySpace with the ban on their widgets being lifted for MySpace users. Liz Gannes on GigaOM has a very good summary of what happened in this...
View ArticleMicrosoft Surface
Microsoft’s answer to the iPhone? A coffee table. Remember the touch screen technology in “Minority Report“? Sort of like that. Here is the full review of the product: Here is the much more popular...
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